Brand
strategy
When the business has outgrown the brand.
- Positioning
- Brand platforms & propositions
- Narrative & messaging
- Research & insight
From the research through to something your team can actually build from.
Become the brand your customers want to talk about
The strongest brands are the ones whose promise matches their experience.
Look Twice is a brand and CX strategy consultancy that helps businesses define what they stand for, why customers should care, and how to ensure the experience they create matches what they promise.
The result: better acquisition, reduced costs, loyal customers.
Let me put your brand to the test.
Book a free 30-min chat
No pitch. Just some initial thoughts based on your challenge.
What I can do for you
Brand
Customer experience strategy
When the promise and the reality don't match.
- Journey mapping
- Touchpoint audits
- Gap analysis
- Strategy & roadmap
Diagnosis, plan, and what to fix first.
Comms & campaign strategy
When marketing's busy but the results aren't there.
- Audience & insight
- Campaign briefs
- Strategic direction
- Creative oversight
Senior strategy on one brief, or across a programme.
Workshops & strategic sessions
When teams need to agree on the actual problem.
- Problem-framing workshops
- Customer-alignment sessions
- Strategy sprints
- Small projects to test the fit
A way to try working together before committing.
I've worked with the best
More brands than you can fit into a marketing convention. As part of world-class agencies. Across retail, FMCG, healthcare, leisure, entertainment, hospitality, financial services and sport.
12+
Years
4
Agencies
24
Brands
9
Sectors
Agencies
Brands
A senior strategic brain, on your problem
Who I am
I'm Kristina 👋.
I've spent over a decade doing brand, CX and comms strategy. I got tired of watching them treated as disconnected things. Particularly when the most interesting marketing problems don't respect the split.
So I founded Look Twice to work across all three, flexing the answer to what the problem needs.
How I work
I'm curious, direct, pragmatic.
I'll ask the awkward questions - not to be a pain in the butt, but because I care about what's really going on. And I'll push back if I think you're focusing on the wrong problem.
Look Twice is a name and a reminder. People rarely say what they mean, and don't always do what they say - so if you want to understand what's actually happening, you have to look again. Plus, it's my operating principle. I come at challenges as an outsider to leadership: close enough to understand the business, far enough to keep seeing it as customers do.
Who I'm for (and not)
I work best with leaders who want a thinking partner, not someone who hands over a deck and disappears.
If you're just after a lick of paint - a new logo, sharper line, quick fix to your marketing - I'm probably not your strategist.
If you want someone who'll dig until they find the real problem - even if it's a different one than you thought - and you're excited to challenge and be challenged as we work out what to do next, let's chat.